Press Release 2.0: Generating Buzz in the Social Media Era
Matt Herzberger
Transition from old press room:
- move to blogging platform (Word press - why not? we have blogs set up there, ready to use. Check out news themes)
- add multimedia
- easier to digest (scannable, the web way)
- easy to link to social media
- easy for writers
Check out NY Times
Look at socialmediarelease.org - see the template. Yeah - why ARE we writing in that same old way?
What you're trying to do - Make something people actually want to look at/read
Measure
Where - newspaper,msg boards, word of mouth, industry journals
How - Google Alerts, Technorati, Blog Pulse, del.icio.us
Check it for multimedia presentation - soundslides.com
Your web presence is everything out there about you whether you put it there or not.
Here are Matt's slides and a video of his presentation.
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